Brevo
Email, SMS and CRM at a price that scales with sends, not contacts
Our verdict
The value pick for growing lists — you trade Mailchimp's polish for a much smaller bill as contacts pile up.
Brevo (formerly Sendinblue) bundles email and SMS campaigns, automations, chat and a lightweight CRM, with an AI content generator, send-time optimisation and MCP hooks so ChatGPT and Claude can drive your campaigns. Billing follows email volume, so large lists stay cheap.
How we scored it
What we liked
- ✓Sends-based pricing beats contact-based
- ✓Generous free plan
- ✓AI content and send-time optimisation
What to watch
- ✕Deliverability takes some setup
- ✕Price jumps sharply at higher tiers
Key features
- ◆AI content generator
- ◆Marketing automation
- ◆SMS and WhatsApp
- ◆Transactional API
- ◆Landing pages
- ◆CRM
Best for
Appears in
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