Semrush
The full marketing suite: SEO, ads, competitors and AI visibility
Our verdict
Still the benchmark for SEO data — just budget for seats and add-ons, because $139 a month is the floor, not the bill.
Semrush covers keyword research, rank tracking, backlink analysis, PPC research and social publishing in one dashboard, with AI features layered in for briefs, audits and visibility in answer engines. It remains the deepest single-source dataset for competitive search marketing.
How we scored it
What we liked
- ✓Deepest keyword and backlink data
- ✓AI visibility sits next to classic SEO
- ✓Free account for light lookups
What to watch
- ✕Gets expensive fast — extra seats cost $45+/mo
- ✕Entry plan has no AI prompt tracking
Key features
- ◆Keyword Magic Tool
- ◆Position tracking
- ◆Site audit
- ◆Backlink analytics
- ◆AI toolkit
- ◆Advertising research
Best for
Appears in
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