Hootsuite
Social media management with an AI assistant inside the composer
Our verdict
Powerful if you live in social all day, but per-seat pricing and a $99 floor make it hard to justify for a solo account.
Hootsuite bundles scheduling, a unified inbox, listening and reporting across networks, with its Wisdom AI assistant (the former OwlyWriter AI) drafting posts, images and replies in place. It is a mature, feature-dense platform aimed at teams and agencies.
How we scored it
What we liked
- ✓Publishing, inbox and listening in one place
- ✓AI drafting and smart replies built in
- ✓Strong analytics and trend forecasting
What to watch
- ✕Expensive once you add seats
- ✕Approval workflows locked to the top tier
Key features
- ◆AI post composer
- ◆Unified inbox
- ◆Social listening
- ◆Custom reports
- ◆Approval workflows
- ◆Trend forecasting
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